Examining hotel salespeople's new membership programme sales performance
(2014)
Journal Article
Chen, A., & Peng, N. (2014). Examining hotel salespeople's new membership programme sales performance. Current Issues in Tourism, 19(8), 755-762. https://doi.org/10.1080/13683500.2014.972345
Promoting new membership programmes can be a rewarding, yet challenging task for hotels. However, high-performance sales teams can improve consumer perceptions of new membership programmes in the market and allow hotels to remain competitive. Few stu... Read More about Examining hotel salespeople's new membership programme sales performance.