Social media influence: a new frontier in proprietary rights?
(2023)
Journal Article
Carn, M. (2023). Social media influence: a new frontier in proprietary rights?. Trusts and Trustees, 29(2), 126-142. https://doi.org/10.1093/tandt/ttac123
The importance of social media has rapidly increased throughout the 21st Century. The metric of influence has been key to the commercialisation of social media, with accurate methods of quantification now allowing it to be used by a litany of corpora... Read More about Social media influence: a new frontier in proprietary rights?.