Defining a political brand alliance: the conservative and liberal democrat coalition
Presentation / Conference
Reeves, P. Defining a political brand alliance: the conservative and liberal democrat coalition. Presented at Academy of Marketing Conference 2011: Marketing Field Forever, Liverpool
The purpose of this paper is to posit a definition of a political brand alliance, and thereby advance the political marketing and brand marketing literature. This is achieved by building upon and extending Erevelles et al (2008, p.32) definition of b... Read More about Defining a political brand alliance: the conservative and liberal democrat coalition.