Metaverse Innovation Canvas: A Tool for Extended Reality Product/Service Development
(2025)
Presentation / Conference Contribution
This study investigated the factors contributing to the failure of augmented reality (AR) and virtual reality (VR) startups in the emerging metaverse landscape. Through an in-depth analysis of 29 failed AR/VR startups from 2016 to 2022, key pitfalls... Read More about Metaverse Innovation Canvas: A Tool for Extended Reality Product/Service Development.