Dr Angela Byrne's Outputs (4)

Invisible Consumption Information Sheet (2024)
Data

The influence of gender on consumption of cosmetics.

Article reproduced under the terms of a Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/). Byrne, A., & Milestone, K. (2023). ‘He wouldn’t be seen using it…... Read More about Invisible Consumption Information Sheet.

Invitation To Gender: A Critical Discourse Analysis of Procurement Language (2024)
Presentation / Conference
Bayyat, A., Kelly, S., & Byrne, A. (2024, March). Invitation To Gender: A Critical Discourse Analysis of Procurement Language. Paper presented at The 33rd Annual International Purchasing and Supply Education and Research Association Conference, Rio de Janeiro, Brazil

Global public procurement spend is significant, and in addition to generating value-for-money for taxpayers, it can be used to introduce social change, namely, increasing the number of women-led [sic] businesses who secure competitive public sector c... Read More about Invitation To Gender: A Critical Discourse Analysis of Procurement Language.

“He wouldn’t be seen using it…” Men’s use of male grooming products as a form of invisible consumption (2022)
Journal Article

Skincare products are well-established amongst female consumers. The market for male skincare products is
far more recent and little research has been undertaken on this emerging sector. The practice of men using
what was traditionally a product al... Read More about “He wouldn’t be seen using it…” Men’s use of male grooming products as a form of invisible consumption.

Mobile shopping behaviour: insights into attitudes, shopping process involvement and location (2014)
Journal Article
Holmes, A., Byrne, A., & Rowley, J. (2014). Mobile shopping behaviour: insights into attitudes, shopping process involvement and location. International Journal of Retail and Distribution Management, 42(1), 25-39. https://doi.org/10.1108/ijrdm-10-2012-0096

Purpose
Although there is evidence that adoption of mobile shopping has been slow, the increased functionality offered by smart phones offers significant potential for the development of marketing and retailing through the mobile channel. The purpos... Read More about Mobile shopping behaviour: insights into attitudes, shopping process involvement and location.