Adnan Bayyat
Invitation To Gender: A Critical Discourse Analysis of Procurement Language
Bayyat, Adnan; Kelly, Stephen; Byrne, Angela
Authors
Dr Stephen Kelly S.J.H.Kelly@salford.ac.uk
Senior Lecturer
Dr Angela Byrne A.D.Byrne@salford.ac.uk
Lecturer in Marketing
Abstract
Global public procurement spend is significant, and in addition to generating value-for-money for taxpayers, it can be used to introduce social change, namely, increasing the number of women-led [sic] businesses who secure competitive public sector contracts. Interventions are typically policy-based set-asides or targets, the success of which has been questioned in several reports and interdisciplinary research. Applying Critical Discourse Analysis as a novel methodology in procurement, this paper analyses the front pages of 24 Invitation to Tenders, revealing how gender-biased language, symbolism and design create asymmetrical power dynamics and perpetuate structural inequalities that prevent female-led [sic] organisations from participating in the public sector tendering process.
Citation
Bayyat, A., Kelly, S., & Byrne, A. (2024, March). Invitation To Gender: A Critical Discourse Analysis of Procurement Language. Paper presented at The 33rd Annual International Purchasing and Supply Education and Research Association Conference, Rio de Janeiro, Brazil
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | The 33rd Annual International Purchasing and Supply Education and Research Association Conference |
Conference Location | Rio de Janeiro, Brazil |
Start Date | Mar 24, 2024 |
End Date | Mar 27, 2024 |
Deposit Date | Apr 7, 2024 |
Publisher URL | https://ipsera2024.com/ |
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