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“We” versus “You”: Exploring the Extent of Gendered Language in Purchasing and Supply Management Job Advertisements

Kelly, Stephen; Hasche, Nina; Klézl, Vojtěch; Marshall, Donna; Stek, Klaas


Nina Hasche

Vojtěch Klézl

Donna Marshall

Klaas Stek


This paper explores the use of gendered language in purchasing and supply management job advertisements across three English-speaking countries. We use secondary data from a global job advertisement website to analyse the extent to which gendered language is used. We explore if agentic, traditional masculine wording, or communal, traditional feminine wording, is used at different hierarchical levels of advertising for purchasing and supply management jobs. Our findings show that there is no significant evidence of a glass-ceiling effect. However, there may be evidence of a sticky-floor effect due to the communal language used in the assistant buyer and buyer job advertisements, which decreases significantly at higher levels. Agentic language use remained constant across the levels. We also found that certain agentic words are more often featured in senior-level advertisements.


Kelly, S., Hasche, N., Klézl, V., Marshall, D., & Stek, K. (2024). “We” versus “You”: Exploring the Extent of Gendered Language in Purchasing and Supply Management Job Advertisements. International Journal of Procurement Management, 20(3), 365 - 383.

Journal Article Type Article
Acceptance Date May 7, 2023
Online Publication Date Jun 5, 2024
Publication Date Jun 5, 2024
Deposit Date Jul 3, 2023
Publicly Available Date Jun 6, 2025
Journal International Journal of Procurement Management
Print ISSN 1753-8432
Publisher Inderscience
Peer Reviewed Peer Reviewed
Volume 20
Issue 3
Pages 365 - 383
Publisher URL


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