Dr Ann Mulhaney's Outputs (3)

Enhancing SME Competitiveness Through Digital Transformation: The KnowDigital Platform (2025)
Presentation / Conference Contribution

In today's rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) must develop essential digital skills to remain competitive, innovative, and resilient. Recognising this need, KnowDigital was developed by The University of Sal... Read More about Enhancing SME Competitiveness Through Digital Transformation: The KnowDigital Platform.

A Human-Centric Approach to Digital Transformation (2024)
Presentation / Conference Contribution

This paper introduces the development of a digital skills portal aimed at supporting senior leaders of local businesses in the Greater Manchester region of the UK, to harness the potential of digital technologies for driving innovation and efficiency... Read More about A Human-Centric Approach to Digital Transformation.

Navigating Technology Adoption in Micro-businesses: Unveiling the Dynamics of Top-Down and Bottom-Up Management Strategies (2024)
Presentation / Conference Contribution

Micro-businesses (MBs) and SMEs play a pivotal role in the EU economy, employing over 87 million people. However, research on the adoption of digital technology in micro-businesses is limited and fragmented The terms micro-business, small business an... Read More about Navigating Technology Adoption in Micro-businesses: Unveiling the Dynamics of Top-Down and Bottom-Up Management Strategies.