Adam King
| Biography | Working within the University of Salford's media psychology department, my research centres around understanding individuals' cognitive processes from experiencing a phenomenon to generating an utterance/producing a specific behaviour. As an extension, my research aims to identify covert prejudicial language used within the media and the behaviour consequences it may generate in its audiences. |
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| Research Interests | Media Psychology Psycholinguistics Linguistic Intergroup Bias Linguitic Expectancy Bias Covert Prejudice Language and AI |