Dr Natalie Ferry N.Ferry@salford.ac.uk
Senior Lecturer
IBIC Relationship Development Scheme: Decoding Kombucha: Transforming Gut Health Through Innovation
People Involved
Dr Alejandra Diaz De Rienzo M.A.DiazDeRienzo@salford.ac.uk
Lecturer
Prof Ian Goodhead I.B.Goodhead@salford.ac.uk
Professor
Project Description
This project aims to transform the kombucha market in the North West of the UK by reverse engineering a healthy gut culture. This innovation will allow local production of bespoke healthy gut soft drinks, catering to major UK supermarket chains that have expressed interest. By reducing production time by 80% while maintaining health benefits, HipHop aim to lead the industry and set new innovation standards. Collaborating with UK RTOs for technical expertise will enhance their research and quality control processes. This initiative not only will position them as industry leaders but also fosters local suppliers, reduces import costs, and minimises CO2 emissions through shorter logistics chains. Ultimately, this project will drive the healthy beverage movement, unlock new markets across the UK and Europe, and support sustainable practices, benefiting both the local economy and consumers seeking healthier options.
| Type of Project | Research Grant |
|---|---|
| Status | Project Live |
| Funder(s) | Engineering & Physical Sciences Research Council |
| Value | £9,576.00 |
| Project Dates | Nov 11, 2024 - May 31, 2025 |
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