Outputs (2)

Studying social media communities : blending methods with netnography (2019)
Other

In his work ‘Netnography Redefined’, Kozinets (2015), highlights the massive growth of online communities, calling for new ways of conducting research online. This research explains an application of this approach providing a valuable methodological... Read More about Studying social media communities : blending methods with netnography.

Twitter sentiment analysis: The case of mobile network outage (2012)
Other

In July 2012 O2 experience an extensive mobile network outage affecting a significant proportion of customers. This study looks at how the sentiment of tweets about mobile phone operators changed during and after this incident.