A framework of routines and capabilities that support capacity raising and development of innovative products and services within the digital business sector: exploring seen and obscure dimensions of the innovation processes of small and medium sized enterprises through the lens of Activity Theory (2022)
Thesis
dimensions of the innovation processes of small and medium sized enterprises through the lens of Activity Theory. (Thesis). University of Salford

Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective (2022)
Thesis
Jida, N. Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective. (Thesis). University of Salford

Recently, there has been an increase in studies on branding and tourism consumer destinations. These studies identify the major brand-related factors or the key reasons for destination choice among tourists, but these studies are Euro-American-centri... Read More about Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective.

Work-Life Balance and Women Academics in Higher Education: A Comparative Study of UK and Nigeria (2021)
Thesis
Oginni, E. A. Work-Life Balance and Women Academics in Higher Education: A Comparative Study of UK and Nigeria. (Thesis). University of Salford

The shift from the male-breadwinner model to the dual career couples has led to widespread
discussions around work-life balance, particularly for women due to an increased likelihood
of managing caring commitments and domestic work. Despite extensi... Read More about Work-Life Balance and Women Academics in Higher Education: A Comparative Study of UK and Nigeria.

A study on the implication of knowledge transfer and social capital on fostering innovation within the partnership between universities and Technology-Based Small Firms (TBSFs) (2020)
Thesis

To remain competitive in the ongoing rapid transformation in the industry, technology-based small firms (TBSFs) have been establishing partnerships with universities for knowledge transfer to complement their limitations in terms of knowledge, skill... Read More about A study on the implication of knowledge transfer and social capital on fostering innovation within the partnership between universities and Technology-Based Small Firms (TBSFs).

To identify issues that impact upon the acculturation and adaptation of Chinese Mandarin-speaking students taking undergraduate studies in British business schools (2020)
Thesis

According to the Higher Education Statistics Agency (HESA, 2020), In 2018-19, the amount of student enrolments domiciled from China reached 115,435, 32% of non-UK domiciled students for their first year studies come from China. Despite the trend of m... Read More about To identify issues that impact upon the acculturation and adaptation of Chinese Mandarin-speaking students taking undergraduate studies in British business schools.