An estimation model for hypertension drug demand in retail pharmacies with the aid of big data analytics (2017)
Presentation / Conference
Papanagnou, C., & Matthews-Amune, O. (2017, July). An estimation model for hypertension drug demand in retail pharmacies with the aid of big data analytics. Presented at 19th IEEE Conference on Business Informatics, Thessaloniki, Greece

The unpredictability of consumer preference observed in the last few years has coincided with the global digital data explosion as consumers are increasingly relying on internet information to guide their buying behaviour. The emergence of this t... Read More about An estimation model for hypertension drug demand in retail pharmacies with the aid of big data analytics.

Social media in a Corbyn led Labour Party : some discussion points (2017)
Presentation / Conference
Reeves, P. (2017, July). Social media in a Corbyn led Labour Party : some discussion points. Presented at Academy of Marketing Conference 2017, Hull University, UK

This working paper acts a discussion piece to inform a conceptual paper currently under development. The research purpose is to explore how effectively (with the election of Jeremy Corbyn as leader) social media strategy is being used by the Labour... Read More about Social media in a Corbyn led Labour Party : some discussion points.

Key benefits of enterprise resource planning adoption within small family businesses : a conceptual framework (2017)
Presentation / Conference
Lasisi, M. O., Owens, J. D., & Udagedara, S. (2017, April). Key benefits of enterprise resource planning adoption within small family businesses : a conceptual framework. Presented at UK Academy for Information Systems Conference 2017, Oxford University

This research mainly focused on the perceived benefits of ERP adoption for Small Family Businesses (SFB). In doing so, it explores some of the key benefits of an ERP system for SMEs. Through the exploration of the literature, a framework is constru... Read More about Key benefits of enterprise resource planning adoption within small family businesses : a conceptual framework.