Exploring consumer boycott intelligence using a socio-cognitive approach
(2010)
Journal Article
Farah, M., & Newman, A. (2010). Exploring consumer boycott intelligence using a socio-cognitive approach. Journal of Business Research, 63(4), 347-355. https://doi.org/10.1016/j.jbusres.2009.03.019
Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still largely ignored. Drawing on a socio-cognitive theory, the theory of planned behavior, this... Read More about Exploring consumer boycott intelligence using a socio-cognitive approach.