Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan (2014)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2014, December). Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan. Presented at Contemporary Marketing Conference, Edinburgh University Business School

The role of shopping environment in deriving customers’ response has been substantially addressed in marketing literature, however, the focus has been considerably limited to certain physical environment factors such as music, light and scent. Less a... Read More about Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan.

SME competitiveness through online brand communities: An exploration of brand loyalty (2014)
Presentation / Conference
Poor Rezaei, S., & Heinze, A. (2014, November). SME competitiveness through online brand communities: An exploration of brand loyalty. Presented at Institute for Small Business and Entrepreneurship (ISBE), Manchester, UK

Contingent effect of national culture on individual social entrepreneurship choice (2014)
Presentation / Conference
Sahasranamam, S., & Mankavil Kovil Veettil, N. (2014, September). Contingent effect of national culture on individual social entrepreneurship choice. Presented at Strategic Management Society Conference, Madrid, Spain

Customer engagement persuasion process in online brand communities: Social influence theory perspective (2014)
Presentation / Conference
Poor Rezaei, S., & Heinze, A. (2014, September). Customer engagement persuasion process in online brand communities: Social influence theory perspective. Presented at BAM2014: The Role of The Business School in Supporting Economic and Social Development, Belfast, Ireland

Customer engagement is becoming a more important area in online brand community management. There are a number of competing theories that underline the importance of different types of community members in order to positively influence them for the b... Read More about Customer engagement persuasion process in online brand communities: Social influence theory perspective.

Contingent effect of national culture on social entrepreneurship (2014)
Presentation / Conference
Sahasranamam, S., & Nandakumar, M. (2014, September). Contingent effect of national culture on social entrepreneurship. Presented at British Academy of Management Conference, Belfast, United Kingdom

Impact of decision making approaches on business model attributes: Evidence from Indian SMEs (2014)
Presentation / Conference
Pati, R., & Mankavil Kovil Veettil, N. (2014, August). Impact of decision making approaches on business model attributes: Evidence from Indian SMEs. Presented at Academy of Management Conference, Philadelphia

IT Governance from theory to practice : the importance of accountability (2014)
Presentation / Conference
Janahi, L. (2014, March). IT Governance from theory to practice : the importance of accountability. Presented at The 2nd BCS International IT Conference 2014, Abu Dhabi

It is widely acknowledged that Information Technology (IT) Governance is extremely complex and at the same time equally critical when organisations endeavour to maximize their IT investments. IT Governance provides the means for decision making requi... Read More about IT Governance from theory to practice : the importance of accountability.