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Outputs (52)

Branding, authorship and transmedia adaptation in the official products of Studio Ghibli : the "Miyazaki style" in the video games of Ni No Kuni saga (2011-2018) (2019)
Journal Article
Hernandez Perez, M. (2019). Branding, authorship and transmedia adaptation in the official products of Studio Ghibli : the "Miyazaki style" in the video games of Ni No Kuni saga (2011-2018). Con A de animación, 9, 102-117. https://doi.org/10.4995/caa.2019.11337

Anime is frequently the origin of media-mixes, that is, strategies of production and distribution of transmedia products in the Japanese global markets. Synergies can be formed through collaborative authorships and transmedia adaptations. While there... Read More about Branding, authorship and transmedia adaptation in the official products of Studio Ghibli : the "Miyazaki style" in the video games of Ni No Kuni saga (2011-2018).

Japón para otakus : guía de museos, parques temáticos y otros centros de la cultura manganime (2019)
Book
Hernandez Perez, M., & Santiago, J. (2019). Japón para otakus : guía de museos, parques temáticos y otros centros de la cultura manganime. Diablo Ediciones

¡EL LIBRO QUE TODO AMANTE DE LA CULTURA JAPONESA ESPERABA! Para todos aquellos que hemos crecido leyendo manga y viendo anime, Japón es mucho más que un país: es el destino definitivo de toda peregrinación otaku. Esta guía ofrece una recopilaci... Read More about Japón para otakus : guía de museos, parques temáticos y otros centros de la cultura manganime.

Book review : Manga and anime go to Hollywood : the amazing rapidly evolving relationship between Hollywood and Japanese animation, manga, television, and film (2018)
Journal Article
Hernandez Perez, M. (2018). Book review : Manga and anime go to Hollywood : the amazing rapidly evolving relationship between Hollywood and Japanese animation, manga, television, and film. Animation, 13(3), 252-254. https://doi.org/10.1177/1746847718799406

Review of : Northrop Davis, Manga and Anime Go to Hollywood: The Amazing Rapidly Evolving Relationship between Hollywood and Japanese Animation, Manga, Television, and Film, Bloomsbury: London, 2016: 410 pp.: ISBN 9781623562489, £80 (hbk); ISBN 97816... Read More about Book review : Manga and anime go to Hollywood : the amazing rapidly evolving relationship between Hollywood and Japanese animation, manga, television, and film.

Japan : fictionality, transmedia national branding and the Tokyo 2020 Olympic Games (2018)
Book Chapter
Hernandez Perez, M. (2018). Japan : fictionality, transmedia national branding and the Tokyo 2020 Olympic Games. In M. Freeman, & W. Proctor (Eds.), Global convergence cultures : transmedia Earth (175-191). London: Routledge. https://doi.org/10.4324/9781315188478-11

The chapter aims to examine the concept of transmediality (or cross-mediality) in relation to institutional communication in Japan. To do this, it examines several case studies within the current Japanese society, with special attention to crisis com... Read More about Japan : fictionality, transmedia national branding and the Tokyo 2020 Olympic Games.

Book review : Authenticity and how we fake it : belief and subjectivity in reality TV, Facebook and YouTube by Aaron Duplantier (2018)
Journal Article
Hernandez Perez, M. (2018). Book review : Authenticity and how we fake it : belief and subjectivity in reality TV, Facebook and YouTube by Aaron Duplantier. Journalism and Mass Communication Quarterly, 95(3), 853-855. https://doi.org/10.1177/1077699018764310

Review of: Authenticity and How We Fake It: Belief and Subjectivity in Reality TV, Facebook and YouTube. DuplantierAaron. Jefferson, NC: McFarland & Company, 2016. 185 pp. 196 pp. $29.95 pbk. $15.99 ebk.

‘Thinking of Spain in a flat way’ : Spanish tangible and intangible heritage through contemporary Japanese anime (2017)
Journal Article
Hernandez Perez, M. (2017). ‘Thinking of Spain in a flat way’ : Spanish tangible and intangible heritage through contemporary Japanese anime. Mutual images, 3, 43-69. https://doi.org/10.32926/2017.3.her.think

This paper contextualises the mutual perceptions between Spain and Japan through the historical background and some examples within several creative industries. Subsequently, the paper reviews the ways in which transnational popular culture has been... Read More about ‘Thinking of Spain in a flat way’ : Spanish tangible and intangible heritage through contemporary Japanese anime.

American politics as a transnational popular narrative : narratological structures of shōnen manga and their cross-cultural readings in Kaiji Kawaguchi's Eagle (1997-2001) (2017)
Presentation / Conference
Hernandez Perez, M. (2017, August). American politics as a transnational popular narrative : narratological structures of shōnen manga and their cross-cultural readings in Kaiji Kawaguchi's Eagle (1997-2001). Presented at International Workshop on Reflective Transitions of Politics in Japanese Art, University of East Anglia

American cinema and television have been very present in the expansion of Creative industries on a global scale and have become a model for other systems of transnational production. One consequence of their influence is the popularization of content... Read More about American politics as a transnational popular narrative : narratological structures of shōnen manga and their cross-cultural readings in Kaiji Kawaguchi's Eagle (1997-2001).