Investigating the differences in Web browsing behaviour of Arabic (RTL) and English (LTR) users using mouse tracking
(2019)
Presentation / Conference
Griffiths, L., Rasaei, A., & Haider, N. (2019, May). Investigating the differences in Web browsing behaviour of Arabic (RTL) and English (LTR) users using mouse tracking. Presented at 2nd International Conference on Digital Marketing : Strategy & Innovation in Digital Marketing, Galle Face Hotel, Colombo, Sri Lanka
The internet has become the global information and communication source. With such widespread usage of the web, it is crucial to marketing businesses to understand how users behave on websites. Mouse movement in any area on a webpage is an indicator... Read More about Investigating the differences in Web browsing behaviour of Arabic (RTL) and English (LTR) users using mouse tracking.