An information framework for a merchant trust agent in electronic commerce
(2002)
Book Chapter
Kasiran, M., & Meziane, F. (2002). An information framework for a merchant trust agent in electronic commerce. In H. Yin, N. Allinson, R. Freeman, J. Keane, & S. Hubbard (Eds.), Intelligent data engineering and automated learning (243-248). Berlin / Heidelberg, Germany: Springer. https://doi.org/10.1007/3-540-45675-9
eCommerce is a faceless business arrangement where the process of creating trust towards merchants, hereby referred to as merchant trust, is still a big challenge. Merchant trust framework can be created by using factors such as existence, affiliatio... Read More about An information framework for a merchant trust agent in electronic commerce.