Investigating demand forecasting practices and challenges in Ghana's Manufacturing Pharmaceutical (MPharma) small and medium enterprises (SMEs): insights and recommendations
(2025)
Journal Article
An organisation’s ability to accurately forecast future demand can generate considerable competitive advantage through effective planning, reducing inventory costs, and enhancing customer service. This paper investigates how Manufacturing Pharmaceuti... Read More about Investigating demand forecasting practices and challenges in Ghana's Manufacturing Pharmaceutical (MPharma) small and medium enterprises (SMEs): insights and recommendations.