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Outputs (15)

Airline Customer Experiences: A Study of Touchpoints and their Role in Shaping Purchase Intent Among Frequent Flyers on Long Haul Flights (2024)
Thesis

Purpose
The purpose of this study has been to examine the impact of airline touchpoints on customer purchase intent, particularly for frequent flyers on long-haul flights. Specifically, it aimed to assess the complexities of customer decision-making... Read More about Airline Customer Experiences: A Study of Touchpoints and their Role in Shaping Purchase Intent Among Frequent Flyers on Long Haul Flights.

An exploration of organisational elements on social media platforms based knowledge sharing of Higher Education Institutions (HEIs) in Malaysia (2020)
Thesis

Knowledge sharing is an important aspect of the life of many organisations, especially academic institutions, in terms of their competitiveness and longer-term survival. However, to ensure the success of knowledge sharing within Higher Education Inst... Read More about An exploration of organisational elements on social media platforms based knowledge sharing of Higher Education Institutions (HEIs) in Malaysia.

Conceptualising slow tourism : a perspective from Latvia (2020)
Journal Article
Serdane, Z., Maccarrone-Eaglen, A., & Sharifi, S. (2020). Conceptualising slow tourism : a perspective from Latvia. Tourism Recreation Research, 45(3), 337-350. https://doi.org/10.1080/02508281.2020.1726614

Slow tourism is perceived as a new type of sustainable tourism and a promising alternative
to mass tourism with which tourists, destination managers and tourism service providers
are willing to engage. However, inconsistent interpretations impede t... Read More about Conceptualising slow tourism : a perspective from Latvia.

Academic staff recruitment and selection in Sultanate of Oman : the case of Colleges of Technology in Ministry of Manpower (2012)
Thesis

The focus of this research is on the recruitment and selection (R&S) practices and
processes used by the Ministry of Manpower (MOM) Colleges of Technology (CTs) in
Oman. The recent rapid expansion of these CTs has raised the required numbers of
ac... Read More about Academic staff recruitment and selection in Sultanate of Oman : the case of Colleges of Technology in Ministry of Manpower.