Outputs (303)

Academic library use in the Google era
Presentation / Conference
Alazemi, T., Chen, Y., & Kutar, M. Academic library use in the Google era. Presented at UKAIS 2016, Oxford, UK

Academic websites provided by academic libraries face challenges to their utility stemming from the rapid developments in information and communication technology (ICT). These developments have created diverse options and channels for information sou... Read More about Academic library use in the Google era.

The utilisation of language in political marketing theory and practice
Presentation / Conference
theory and practice. Presented at Putting Marketing In Its Place: Academy of Marketing Annual Conference 2009, Leeds

Purpose: Whilst political marketing has become established as a subject area, important issues remain under-researched. One such area is language utilisation in political marketing. The purpose of this paper is therefore to further the literature wi... Read More about The utilisation of language in political marketing theory and practice.

Political parties and political marketing ‘strategies’
Presentation / Conference
Reeves, P. Political parties and political marketing ‘strategies’. Presented at British Academy of Management Conference 2009, Brighton UK,

This conceptual paper focuses on political marketing ‘strategies’ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated... Read More about Political parties and political marketing ‘strategies’.