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Outputs (306)

Unleashing corporate communications: social media and conversations with customers
Presentation / Conference
Griffiths, M., & McLean, R. Unleashing corporate communications: social media and conversations with customers. Presented at UKAIS International Conference 2014, St Catherine’s College University of Oxford

This paper reports on a small-scale study that explores the impact of social media adoption and use on and corporate communications and brand image. The research is carried out in two phases; analysis of brand communications via social media; and a s... Read More about Unleashing corporate communications: social media and conversations with customers.

A review of research on CRM implementation: Present trends and new challenges
Presentation / Conference
Abubakar, M., Sahadev, S., & Rashid, T. A review of research on CRM implementation: Present trends and new challenges. Presented at Academy of Marketing Conference 2014, Bournemouth

Purpose: Customer Relationship Management is still one of the most potent methodology/tool in achieving a truly customer oriented marketing strategy (Knox et al, 2012). Despite the fact that it has achieved the maturity stage and hence has become qui... Read More about A review of research on CRM implementation: Present trends and new challenges.

The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation
Presentation / Conference
Darabi, M., Reeves, P., & Sahadev, S. The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation. Presented at Academy of Marketing Conference 2014, Bournemouth

Purpose of the paper: Text marketing expenditure amongst firms grew to £8.94 million in 2012 from £6.09 million in 2011 in the UK (Derived from Ofcom, 2013). This provides a rationale for this paper as it indicates that firms have recently renewed t... Read More about The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation.

The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation
Presentation / Conference
Darabi, M., Reeves, P., & Sahadev, S. The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation. Presented at Academy of Marketing Conference 2014, Bournemouth

Purpose of the paper: Text marketing expenditure amongst firms grew to £8.94 million in 2012 from £6.09 million in 2011 in the UK (Derived from Ofcom, 2013). This provides a rationale for this paper as it indicates that firms have recently renewed t... Read More about The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation.

A preliminary method of classifying collaborative contractual behaviour in higher education construction projects
Presentation / Conference
Crowe, P., & Fortune, C. A preliminary method of classifying collaborative contractual behaviour in higher education construction projects. Presented at 28th ARCOM Annual Conference 2012, Edinburgh, UK

The Browne review combined with the current economic conditions has provided a catalyst for change in the funding arrangement, for the higher education sector in the United Kingdom (UK). Consequently, Institutions will place a greater focus on their... Read More about A preliminary method of classifying collaborative contractual behaviour in higher education construction projects.

Defining a political brand alliance: the conservative and liberal democrat coalition
Presentation / Conference
Reeves, P. Defining a political brand alliance: the conservative and liberal democrat coalition. Presented at Academy of Marketing Conference 2011: Marketing Field Forever, Liverpool

The purpose of this paper is to posit a definition of a political brand alliance, and thereby advance the political marketing and brand marketing literature. This is achieved by building upon and extending Erevelles et al (2008, p.32) definition of b... Read More about Defining a political brand alliance: the conservative and liberal democrat coalition.