Mobile shopping behaviour: insights into attitudes, shopping process involvement and location
(2014)
Journal Article
Holmes, A., Byrne, A., & Rowley, J. (2014). Mobile shopping behaviour: insights into attitudes, shopping process involvement and location. International Journal of Retail and Distribution Management, 42(1), 25-39. https://doi.org/10.1108/ijrdm-10-2012-0096
Purpose Although there is evidence that adoption of mobile shopping has been slow, the increased functionality offered by smart phones offers significant potential for the development of marketing and retailing through the mobile channel. The purpos... Read More about Mobile shopping behaviour: insights into attitudes, shopping process involvement and location.