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Outputs (104)

The rise of the phoenix : methodological innovation as a discourse of renewal (2016)
Book Chapter
Wastell, D., McMaster, T., & Kawalek, P. (2016). The rise of the phoenix : methodological innovation as a discourse of renewal. In L. Willcocks, C. Sauer, & M. Lacity (Eds.), Enacting Research Methods in Information Systems (191-212). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-29269-4_8

Every 500 years (or 540, 1000, 1461, even 12,994, depending on the cultural context!), the legendary and beautifully plumaged Phoenix1 self-cremates in its nest of cinnamon twigs, rising again to embalm its predecessor in an egg of myrrh. Something o... Read More about The rise of the phoenix : methodological innovation as a discourse of renewal.

Inter-regional migration and intermarriage among Kurds in Turkey (2016)
Journal Article
Sirkeci, I. (2016). Inter-regional migration and intermarriage among Kurds in Turkey. Economics & Sociology (Ternopil), 9(1), https://doi.org/10.14254/2071-789X.2016/9-1/10

This study examines interregional migration and intermarriage of internal migrant Kurds in Turkey using the latest available census data. Unlike many other studies, birth region is used as a proxy of ethnicity due to the apparent language shift amon... Read More about Inter-regional migration and intermarriage among Kurds in Turkey.

Investigating the drivers that determines brand loyalty: a study of the experience-commitment-loyalty construct (2016)
Book Chapter
Maheshwari, V., Lodorfos, G., & Jacobsen, S. (2016). Investigating the drivers that determines brand loyalty: a study of the experience-commitment-loyalty construct. In M. Obal, N. Krey, & C. Bushardt (Eds.), Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer. https://doi.org/10.1007/978-3-319-11815-4_221

The marketing field first took an interest in brand loyalty on an academic level through Copeland’s work in 1923 (cited in Kabiraj and Shanmugan 2011, p. 288), with the understanding that brand loyalty existed only at the behavioural level. At this t... Read More about Investigating the drivers that determines brand loyalty: a study of the experience-commitment-loyalty construct.