Outputs (3)

Customer relationship management processes in the Nigerian retail banking sector (2017)
Thesis
Abubakar, M. Customer relationship management processes in the Nigerian retail banking sector. (Thesis). University of Salford

The acceptance and wide adoption of relationship management strategies stem from the strategic competitive advantage(s) associated with an excellent customer-bank relationship. Similarly, its acceptance by big organisations and its subsequent perform... Read More about Customer relationship management processes in the Nigerian retail banking sector.

Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt (2017)
Thesis
Wahieb, R. Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt. (Thesis). University of Salford

A thorough look towards the use of social media reveals a strong potential to its role as a marketing tool. This study examines the barriers to the adoption of SMM by retailers of electronics and home appliances in Egypt. Despite the long stream o... Read More about Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt.

The application of Facebook to crisis communication management : a case study of Malaysia airlines (2017)
Thesis
Adebayo, O. The application of Facebook to crisis communication management : a case study of Malaysia airlines. (Thesis). University of Salford

Our world is being jolted more increasingly by news of crisis and chaos happening globally; from natural disasters to man-made catastrophes, political revolutions and terrorism to economic woes and corporate crisis all making the headlines. Technolog... Read More about The application of Facebook to crisis communication management : a case study of Malaysia airlines.