Psychological contract violation and customer intention to reuse online retailers: exploring mediating and moderating mechanisms
(2017)
Journal Article
Neeru, M., Sahadev, S., & Purani, K. (2017). Psychological contract violation and customer intention to reuse online retailers: exploring mediating and moderating mechanisms. Journal of Business Research, 75, 17-28. https://doi.org/10.1016/j.jbusres.2017.01.013
This study examines the impact of psychological contract violation (PCV) on customer intentions to reuse online retailer websites via the mediating mechanisms of trust and satisfaction. The moderating role of perceived structural assurance (SA) is al... Read More about Psychological contract violation and customer intention to reuse online retailers: exploring mediating and moderating mechanisms.