Outputs (3)

Games, Gambling and Generation Z: Disruptive approaches to awareness of gambling harms - A practical guide to implementation (2023)
Report
Gbolagun-Suwa, V., Marshall, A., Merlusca, S., Poliah, K., Stein, A., Sykes, L., …Yaw Obeng, J. (2023). Games, Gambling and Generation Z: Disruptive approaches to awareness of gambling harms - A practical guide to implementation. University of Salford

Game On was a project that aimed to increase awareness and evaluate the impacts of gambling for communities in Salford, specifically for 16-21-year-olds who are identified as being at risk. The normalisation of gambling is leading to an increasing fr... Read More about Games, Gambling and Generation Z: Disruptive approaches to awareness of gambling harms - A practical guide to implementation.

Evaluating the barriers to adopting sustainable agriculture practices in smallholder coffee farming : implications for global value chains (2022)
Book Chapter
Akenroye, T., Kumar, M., Dora, M., Ihua, U., Mtonga, V., & Aju, O. (2022). Evaluating the barriers to adopting sustainable agriculture practices in smallholder coffee farming : implications for global value chains. In R. Frei, S. Ibrahim, & T. Akenroye (Eds.), Africa and Sustainable Global Value Chains (117-142). Cham: Springer. https://doi.org/10.1007/978-3-030-78791-2_6

Purpose: This study aims to access the perception of smallholder coffee farmers on barriers to the adoption of sustainable agriculture practices (SAPs). Methodology: Survey data were obtained through a questionnaire from 122 coffee producers in Ny... Read More about Evaluating the barriers to adopting sustainable agriculture practices in smallholder coffee farming : implications for global value chains.

Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives
Thesis
Mtonga, V. (in press). Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives. (Thesis). University of Salford

The success of relationship-based loyalty programs across many industries, for example retailing, airline and tourism industries (Sharp & Sharp, 1997; Wright & Sparks, 1999; Martín, Román & Espino, 2011; Ou et al., 2011; du Toit & Can... Read More about Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives.