“I kind of had an avatar switch” : the role of the self in
engagement with an interactive TV drama
Presentation / Conference
engagement with an interactive TV drama. Presented at TVX 2016: the ACM International Conference on Interactive Experiences for TV and Online Video, Chicago, United States
This paper reports results from a study which examined viewers’ cognitive and affective responses to an interactive TV drama. Ten participants were videoed interacting with ‘Our World War’ [1], and then interviewed about their experience using th... Read More about “I kind of had an avatar switch” : the role of the self in engagement with an interactive TV drama.