Entrepreneurial opportunities recognition inSub-Saharan Africa: a proposed model for investigation

Udagedara, RMUS; Bello, MA; Allman, KL

Abstract

Earlier studies have predominantly investigated entrepreneurial opportunities recognition from either the discovery or creation perspectives in the developed economies of America and
Europe respectively. These efforts have mostly generated contradictory theories or models, which are not suitable for universal investigation of entrepreneurial opportunities. This paper
uses the principles of metatheory to integrate the two dominant theories of entrepreneurial opportunities to propose a Multiple Opportunities Recognition Universal Framework (MORUF), then used it to study entrepreneurial opportunities recognition process within an entirely new context of Sub-Saharan Africa. Qualitative data collected from 38 nascent entrepreneurs in Nigeria were used to test the model. Findings reveal that opportunity exists in
more than one form, can transit from one state to another and be recognised either through the discovery or creation process. This paper offers an alternative framework to study multiple entrepreneurial opportunities and provides practical relevance for doing so, for practitioners.

Citation

Udagedara, R., Bello, M., & Allman, K. (2019, September). Entrepreneurial opportunities recognition inSub-Saharan Africa: a proposed model for investigation. Presented at BAM 2019 Annual Conference, Birmingham, Aston University

• Presentation Conference Type: Other
• Conference Name: BAM 2019 Annual Conference
• Conference Location: Birmingham, Aston University
• Start Date: Sep 3, 2019
• End Date: Sep 5, 2019
• Publication Date: Sep 5, 2019
• Deposit Date: Feb 20, 2023
• Publicly Available Date: Feb 20, 2023
• Publisher URL: https://www.bam.ac.uk/bam2019-proceedings.html
• Additional Information: Event Type : Conference