Historias en red : impacto de las redes sociales en los procesos de comunicación

Mateo, MVDHDS; Grandío, MDM; Hernandez Perez, Manuel

Abstract

The impact of Social Networks in the social, media, cultural and legal context of our country is already a palpable reality. This collective work is presented as a book to understand the scenario marked by the new relationships that Social Networks outline. These, understood as the new next big thing of digital communication, have established the rules that mark the new routines of audiovisual cultural industries (such as film, television or music), journalistic and advertising companies and all those institutions that They intend to take advantage of the explosion of new digital platforms to spread their message and promote interactivity with their different target audiences.

Citation

Mateo, M., Grandío, M., & Hernandez Perez, M. (2012). Historias en red : impacto de las redes sociales en los procesos de comunicación. Editum Media

• Book Type: Authored Book
• Publication Date: Jan 1, 2012
• Deposit Date: Jun 2, 2021
• Series Title: Editum Media
• ISBN: 9788415463283
• Publisher URL: https://publicaciones.um.es/publicaciones/public/obras/ficha.seam?numero=74&edicion=1
• Additional Information: Access Information : This publication is written in Spanish.