Serial narrative, intertextuality, and the role of audiences in the creation of a franchise : an analysis of the Indiana Jones saga from a cross-media perspective

Hernandez Perez, M; Rodríguez, JGF

Abstract

Rather than the simple adaptation of a story across different media, cross-media narrative should be defined as that which is transformed by virtue of use a medium and its different languages (film, comics, video games, etc.). This article extends and updates the dimensions of previous cross-media analysis models by underlining narrative aspects of the different products discussed and examining the influence of generic conventions along the way. To test this methodology, the article focuses on a product from the “adventure” genre— the Indiana Jones franchise—which it argues should be seen as a benchmark in the history of this kind of narrative. Special attention is given to the treatment of the character of Indiana Jones, who is the true focal point of the narrative, and to other underlying thematic features.

Citation

Hernandez Perez, M., & Rodríguez, J. (2014). Serial narrative, intertextuality, and the role of audiences in the creation of a franchise : an analysis of the Indiana Jones saga from a cross-media perspective. Mass Communication and Society, 17(1), 26-53. https://doi.org/10.1080/15205436.2013.788192

• Journal Article Type: Article
• Online Publication Date: Aug 28, 2013
• Publication Date: Jan 1, 2014
• Deposit Date: Jun 2, 2021
• Publicly Available Date: Jun 2, 2021
• Journal: Mass Communication and Society
• Print ISSN: 1520-5436
• Electronic ISSN: 1532-7825
• Publisher: Routledge
• Volume: 17
• Issue: 1
• Pages: 26-53
• DOI: https://doi.org/10.1080/15205436.2013.788192
• Publisher URL: https://doi.org/10.1080/15205436.2013.788192
• Related Public URLs: http://www.tandf.co.uk/journals/titles/15205436.asp
• Additional Information: Access Information : This is an Accepted Manuscript of an article published by Taylor & Francis in Mass Communication and Society on 28th August 2013, available online: http://www.tandfonline.com/10.1080/15205436.2013.788192.