Participation and Strategic Communication of Saudi Food Banks through Twitter to Enhance Food Waste Awareness among Saudi Arabian Citizens

Alkorbi, N; Hernandez-Perez, M; Simpson, S

Abstract

Twitter is a platform service that has quickly risen to prominence as the social media platform most preferred for strategic communication campaigns. It is used by most of the Non-Profit Organizations (NPO) in Saudi Arabia, making it the most popular social media platform in the country. Non-Profit Organizations (NPOs) use Twitter to raise awareness of social issues and to communicate with stakeholders. Despite the features Twitter has recently introduced, this paper investigates how NPOs (Foodbanks) in Saudi Arabia use Twitter to raise awareness of food waste, as well as their posting behaviour over a two-year period. By the end of the research, we were able to provide a framework for using Twitter which new or existing NPOs can adopt, as well as helping NPOs (Foodbanks) to recognize and become aware of the impact of Twitter.

• Journal Article Type: Article
• Acceptance Date: Oct 22, 2023
• Publication Date: Dec 4, 2022
• Deposit Date: Feb 7, 2024
• Publicly Available Date: Feb 13, 2024
• Journal: World Academy of Science, Engineering and Technology [Humanities and Social Sciences]
• Print ISSN: 2522-3631
• Peer Reviewed: Peer Reviewed
• Volume: 16
• Issue: 12
• Publisher URL: https://publications.waset.org/10012814/participation-and-strategic-communication-of-saudi-food-banks-through-twitter-to-enhance-food-waste-awareness-among-saudi-arabian-citizens