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Otaku tourists out of Japan : fictionality, shared memories, and the role of national branding in the Japanese pilgrimages of anime fans in the United Kingdom

Hernandez Perez, M

Otaku tourists out of Japan : fictionality, shared memories, and the role of national branding in the Japanese pilgrimages of anime fans in the United Kingdom Thumbnail


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Abstract

The article explores the reasons and narratives behind the anime pilgrimage experiences of Japanese tourists in the UK. Anime or otaku (fan) pilgrimages are a phenomenon widely studied by Japanese and foreign academics in relation to seichi junrei (“pop culture tourism”) and activities such as collecting of snapshots from media (butaitanbou). The article establishes a typology for the study of Otaku Tourism that can be eventually transferred to other media pilgrimages and examines a significant case of anime pilgrimage in England (the Cotswolds).

Citation

Hernandez Perez, M. (2019). Otaku tourists out of Japan : fictionality, shared memories, and the role of national branding in the Japanese pilgrimages of anime fans in the United Kingdom. Journal of Popular Culture, 52(6), 1512-1535. https://doi.org/10.1111/jpcu.12871

Journal Article Type Article
Acceptance Date Dec 16, 2019
Online Publication Date Jan 2, 2020
Publication Date Dec 1, 2019
Deposit Date Jun 2, 2021
Publicly Available Date Jan 2, 2022
Journal The Journal of Popular Culture
Print ISSN 0022-3840
Electronic ISSN 1540-5931
Publisher Wiley
Volume 52
Issue 6
Pages 1512-1535
DOI https://doi.org/10.1111/jpcu.12871
Publisher URL https://doi.org/10.1111/jpcu.12871
Related Public URLs http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1540-5931
Additional Information Access Information : This is the peer reviewed version of the following article: Hernández-Pérez, M. (2019), Otaku Tourists Out of Japan: Fictionality, Shared Memories, and the Role of National Branding in the Japanese Pilgrimages of Anime Fans in the United Kingdom. J Pop Cult, 52: 1512-1535, which has been published in final form at https://doi.org/10.1111/jpcu.12871. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.

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