Toward a functional ontology of reputation for e-commerce

Ehghaghi Kakoli, Z; Nematbakhsh, MA; Saraee, MH

Abstract

In recent years, the expansion of the internet has influenced all aspect of our lives. Trust is an important factor making business transactions possible. In a conventional setting this trust is based on all involved parties knowing each other. However this is not true for business transactions which are handled online as parties are kept anonymous. To solve this shortcoming many reputation mechanisms have been reported in the literature but as each approach has its own concepts and terminology, transferring reputation is not possible among different approaches. In this paper, a functional ontology
for reputation in the field of electronic commerce is proposed to solve this problem. The proposed technique contains three main concepts, namely: entity, context and feedback. The aim of this work is to present a unit concept for reputation in the field of e-commerce and to collect extensive knowledge about reputation in this field and finally to present this knowledge to a structured format.

Citation

Ehghaghi Kakoli, Z., Nematbakhsh, M., & Saraee, M. (2011, March). Toward a functional ontology of reputation for e-commerce. Presented at e-Society 2011, 9th International Conference IADIS, Avila, Spain

• Presentation Conference Type: Other
• Conference Name: e-Society 2011, 9th International Conference IADIS
• Conference Location: Avila, Spain
• Start Date: Mar 10, 2011
• End Date: Mar 13, 2011
• Publication Date: Jan 1, 2011
• Deposit Date: Aug 13, 2018
• Related Public URLs: http://esociety-conf.org/
• Additional Information: Event Type : Conference