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Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd

Heinze, A; Griffiths, M; Fenton, A; Fletcher, G

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Authors

A Heinze

A Fenton



Abstract

To attract a generation of workers and consumers who have never known a world without Wi-Fi, smartphones, or social media, organizations increasingly have no choice but to incorporate digital technology into every aspect of their operations and processes. The leaders of Hydro-X, a privately owned British enterprise, met the challenge of digital transformation by forming a knowledge exchange partnership with a local university and applying two business models to assess the current state of digital maturity at the firm and map out a strategy to improve it. Their experiences reflect the HINGE project planning methodology: Horizon scanning to evaluate the competition, Internal auditing, New model creation, Gap analysis, and Evaluation of options to determine next steps. As a result of their efforts, Hydro-X fostered an intrapreneurial spirit among its staff and refined its e-commerce platform to digitally target key audiences in order to tap into a new source of revenue.

Citation

Heinze, A., Griffiths, M., Fenton, A., & Fletcher, G. (2018). Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd. Global Business and Organizational Excellence, 37(4), 6-13. https://doi.org/10.1002/joe.21859

Journal Article Type Article
Acceptance Date Feb 28, 2018
Online Publication Date Apr 10, 2018
Publication Date Apr 10, 2018
Deposit Date Apr 12, 2018
Publicly Available Date Apr 10, 2020
Journal Global Business and Organizational Excellence
Print ISSN 1932-2054
Publisher Wiley
Volume 37
Issue 4
Pages 6-13
DOI https://doi.org/10.1002/joe.21859
Publisher URL http://dx.doi.org/10.1002/joe.21859
Related Public URLs https://onlinelibrary.wiley.com/journal/19322062
Additional Information Access Information : This is the peer reviewed version of the article, which has been published in final form at the Official URL link above. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

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