Conclusion

Newbery, Samantha; Flanagan, MJ

Abstract

Having identified a number of important features to the Marvel Studios approach - as its ‘cinematic universe’ escalates, with television the latest frontier - it might seem unstoppable. But even as Marvel Studios renews ideas about how Hollywood can create franchises of value, the situation within management structures seems uncertain. This conclusion rounds up the book's ideas about the identity that Marvel Studios currently conveys, and muses on potential risks to its potency.

Citation

Newbery, S., & Flanagan, M. (2016). Conclusion. In The Marvel Studios Phenomenon: Inside a Transmedia Universe (197-206). New York and London: Bloomsbury Academic. https://doi.org/10.1093/9780191980879.003.0015

• Online Publication Date: Jun 2, 2016
• Publication Date: Jun 2, 2016
• Deposit Date: Sep 18, 2017
• Pages: 197-206
• Book Title: The Marvel Studios Phenomenon: Inside a Transmedia Universe
• ISBN: 9781501311895
• DOI: https://doi.org/10.1093/9780191980879.003.0015
• Publisher URL: https://www.bloomsbury.com/uk/the-marvel-studios-phenomenon-9781501311895/
• Related Public URLs: https://www.bloomsbury.com/uk/