Dr Samantha Newbery S.L.Newbery@salford.ac.uk
Associate Professor/Reader
Conclusion
Newbery, Samantha; Flanagan, MJ
Authors
MJ Flanagan
Abstract
Having identified a number of important features to the Marvel Studios approach - as its ‘cinematic universe’ escalates, with television the latest frontier - it might seem unstoppable. But even as Marvel Studios renews ideas about how Hollywood can create franchises of value, the situation within management structures seems uncertain. This conclusion rounds up the book's ideas about the identity that Marvel Studios currently conveys, and muses on potential risks to its potency.
| Online Publication Date | Jun 2, 2016 |
|---|---|
| Publication Date | Jun 2, 2016 |
| Deposit Date | Sep 18, 2017 |
| Pages | 197-206 |
| Book Title | The Marvel Studios Phenomenon: Inside a Transmedia Universe |
| ISBN | 9781501311895 |
| DOI | https://doi.org/10.1093/9780191980879.003.0015 |
| Publisher URL | https://www.bloomsbury.com/uk/the-marvel-studios-phenomenon-9781501311895/ |
| Related Public URLs | https://www.bloomsbury.com/uk/ |
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