The Olympic movement and new media

Miah, A; Belousov, L; Zolotarev, A

Abstract

This book is devoted to the trends in the development of digital media and their impact on coverage of the Olympic Games and the promotion of Olympic values. The research for the book was carried out through content collection and analysis of social networks, data from meetings and interviews with organisers of the Olympic Games, media representatives, bloggers, fans. The book will be of interest to all those involved in the development of the sports industry, modern media and communications.

• Book Type: Authored Book
• Publication Date: Jan 1, 2014
• Deposit Date: Mar 22, 2016
• ISBN: 9785906096685
• Publisher URL: http://www.olympicuniversity.ru/en/books/items/-/content/entry/3119675
• Additional Information: Funders : Russian International Olympic University