Opening up the black boxes: Media archaeology, 'anarchaeology' and media materiality

Goddard, MN

Abstract

This article examines the emergent field of media archaeology as offering a materialist approach to new media and specifically the Internet, constituting a ‘travelling discipline’ or ‘indiscipline’ rather than a new disciplinary paradigm. Following the lead of Siegfried Zielinski (2006) it provides less an archaeology than an ‘anarachaeology’ of media archaeology, understanding this term in political as well as methodological terms. To do so it charts a trajectory through some of the sources of media archaeology, and its key theoretical articulations in the work of Zielinski and Friedrich Kittler up to its more recent articulations in the work of Jussi Parikka and Wolfgang Ernst. It uses this theoretical trajectory to illuminate some of the key problematics of media archaeology, in terms of both its practical application as a form of ‘theoretical circuit breaking’ (Hertz and Parikka 2010), and its most imaginative speculations as not only a material but even a geological approach to media as evident in Parikka’s most recent work, by way of such phenomena as the ‘vernacular Web’ (Lialina, 2005) and the problematics of e-waste. Throughout it pays close attention to the value of media archaeology as a set of methods for new media research in relation to more established methodologies in media studies ranging from medium histories to cultural studies. In particular, it argues for articulating media archaeological approaches with media ecological ones, in order to bring out more clearly both the political stakes of the field and its potential contribution to studies of digital media

Citation

Goddard, M. (2015). Opening up the black boxes: Media archaeology, 'anarchaeology' and media materiality. New Media and Society, 17(11), 1761-1776. https://doi.org/10.1177/1461444814532193

• Journal Article Type: Article
• Online Publication Date: Apr 28, 2014
• Publication Date: Dec 1, 2015
• Deposit Date: Dec 2, 2014
• Journal: New Media and Society
• Print ISSN: 1461-4448
• Electronic ISSN: 1461-7315
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 17
• Issue: 11
• Pages: 1761-1776
• DOI: https://doi.org/10.1177/1461444814532193
• Publisher URL: http://dx.doi.org/10.1177/1461444814532193
• Related Public URLs: http://www.uk.sagepub.com/journals/Journal200834