Word of Mouth Mammography e-Network (WOMMeN): a feasibility study

Robinson, L; Hill, C; Burke, K; Shires, G; Wray, J; Griffiths, M

Abstract

Background: Problem: First time attenders to mammography feel unprepared1. Enablers: i) Women share information about mammography using word-of-mouth communication (talking to each other). ii) NHS strategy advocates the use of digital media and patient-generated data for improving service-user experiences. iii) The most frequent users of on-line social media are women aged 30 – 494. Solution: Provide women with an on-line space to share and access information about breast screening and breast health; the WOMMeN: Word of Mouth Mammography e-Network Aim: Explore the feasibility of WOMMeN.

Citation

Robinson, L., Hill, C., Burke, K., Shires, G., Wray, J., & Griffiths, M. (2014, June). Word of Mouth Mammography e-Network (WOMMeN): a feasibility study. Poster presented at Symposium Mammographicum, Bournemouth

• Presentation Conference Type: Poster
• Conference Name: Symposium Mammographicum
• Conference Location: Bournemouth
• Start Date: Jun 29, 2014
• End Date: Jul 1, 2014
• Deposit Date: Jul 21, 2014
• Publicly Available Date: Jul 21, 2014
• Additional Information: Event Type : Conference