Methods and organization of new product development : an investigation in the UK textile and clothing supply chain

Redfern, R

Abstract

There have been relatively few studies into new product development (NPD) in the
apparel supply chain which is known for a high level of seasonal product development.
Moreover the literature so far has been criticised as not being generalizable with a call
for more sector specific studies.
The literature also suggests that faster NPD is an aspiration of successive NPD models.
The aim of this research has been to study the UK Textile and Clothing Supply Chain
sector to discover if it achieves fast NPD through using the recommendations of the
literature. The current literature suggests that flexibility is required for success, but that
senior management still maintain close control of each project as it progresses through
the NPD process.
The study used the opportunity to study four supply chains where the researcher was
facilitating on improvement projects supported by the Department of Trade and
Industry. Sixty eight site visits took place over a two-year period, with two hundred and
eighty nine interviews. Mappings were constructed for the NPD processes being used
by three leading UK retailer clothing supply chains that collectively had nine hundred
and fifty six stores in the UK.
Analysis of the mappings and intervention project data suggests that the sector does not
use the flexible NPD management and senior management control methods of the
literature to achieve speed. Instead there are systems and structures that are by
comparison very rigid with timings for key activities and far less senior management
involvement.
The study shows that sector specific studies can help develop understanding of NPD
processes and the research has additionally identified clear methods to achieve fast
product development in a supply chain. These include setting boundaries that reduce
uncertainty, empowering junior staff and having fixed dates for completion of key NPD
activities.

Citation

Redfern, R. Methods and organization of new product development : an investigation in the UK textile and clothing supply chain. (Thesis). University of Salford

• Thesis Type: Thesis
• Deposit Date: Jul 26, 2011
• Publicly Available Date: Jul 26, 2011
• Award Date: Jan 1, 2004