In the frame : investigating the use of mobile phone photography in museums

Leighton, D

Abstract

The ubiquitous use of mobile phone technology to capture photographic images has
rapidly become an accepted feature of our social and cultural lifestyle. From the capture
of photographic images in a social setting to the evening news reports of the 7/7 suicide
bombings that led with phone video footage taken by a member of the public, mobile
phone photography has rapidly become embedded in everyday life and presents a new set
of challenges for marketers in all sectors. Within the heritage sector, mobile phone
photography presents new methods for visitors to interact with and interpret historic
sites, buildings and artefacts. This paper explores the use of mobile phone photography
within the museum setting through an empirical study conducted at the National Football
Museum in Preston, UK. It discusses the role of mobile phone photography in the visitor
experience, in formal and informal learning provision, in stimulating the motivation to
learn and in encouraging social interaction with visitor groups. The paper concludes with
the identification of potential marketing opportunities for the museum and wider
heritage sector.

Citation

Leighton, D. (2007). In the frame : investigating the use of mobile phone photography in museums. International Journal of Nonprofit and Voluntary Sector Marketing, 12, 308-319. https://doi.org/10.1002/nvsm.320

• Journal Article Type: Article
• Online Publication Date: Aug 17, 2007
• Publication Date: Aug 17, 2007
• Deposit Date: Dec 21, 2010
• Journal: International Journal of Nonprofit and Voluntary Sector Marketing
• Print ISSN: 1465-4520
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 12
• Pages: 308-319
• DOI: https://doi.org/10.1002/nvsm.320
• Publisher URL: http://dx.doi.org/10.1002/nvsm.320
• Related Public URLs: http://onlinelibrary.wiley.com/journal/10.1002/%28ISSN%291479-103X