The benefits of visitor and non-visitor research in the shaping of sustainable tourism; with specific reference to cultural tourism

Leighton, D; Sterry, P

Abstract

This paper explores a strategically important concept that is often less well defined in publication or discussion, that of understanding your audience, visitors and non-visitors. The benefits, value and applicability of visitor and non-visitor research to the global tourism industry is of paramount importance. Data can be disseminated to policy makers, educators, designers, environmentalists and the wider stakeholder community and will inform management policy, financial decision-making and strategic planning for sustainable tourism management.

Citation

Leighton, D., & Sterry, P. (2004, June). The benefits of visitor and non-visitor research in the shaping of sustainable tourism; with specific reference to cultural tourism. Presented at BEST Sustainable Tourism Think Tank IV: 'Sustainability and mass destinations: challenges and possibilities', University of Southern Denmark, Esbjerg, Denmark

• Presentation Conference Type: Other
• Conference Name: BEST Sustainable Tourism Think Tank IV: 'Sustainability and mass destinations: challenges and possibilities'
• Conference Location: University of Southern Denmark, Esbjerg, Denmark
• Start Date: Jun 30, 2004
• End Date: Jul 4, 2004
• Deposit Date: Jan 28, 2009
• Publicly Available Date: Apr 5, 2016
• Publisher URL: http://www.besteducationnetwork.org/documents/ttiv/ppt/2_23_%20Pat%20Sterry,%20Debra%20Leighton.ppt#260,1, “BEST Sustainable Tourism Think Tank IV,”
• Related Public URLs: http://www.besteducationnetwork.org/ttiv/ttiv_agenda.php
• Additional Information: Additional Information : Also live podcast of paper presentation.; Event Type : Conference