A Picture Tells a Thousand Words; An Experience Provokes Infinite Emotions

Power, Jess; Thomson, Calum; Whitnall, Davina

Abstract

The University of Salford’s Learning and Teaching Enhancement Centre has harnessed the power of visual communication and dynamic branding to transform academic practice. Our presentation explores the innovative integration of user experience principles and creative arts to enhance our learning and teaching environment. By adopting vibrant branding and evocative imagery, we’ve created a visually stimulating landscape that not only supports but also inspires our academic community to evolve the student experience. This approach aligns with our mission “to transform lives, stimulate discovery, and realise potential.” We support staff to support students, fostering an interactive and engaging platform for academic practice professional development. Join us on a journey through our creative process, where artistic elements, digital mastery, and narrative innovation converge to redefine learning and teaching practices. We will share how this strategy has made information accessible and captivating, empowering our colleagues to explore and engage deeply with their academic practice.

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: GLAD Conference 2024: GATHERING PACE
• Start Date: Sep 6, 2024
• End Date: Sep 6, 2024
• Deposit Date: Jun 24, 2024
• Publicly Available Date: Oct 1, 2024
• Keywords: visual communication, academic practice, enhancing student experience, authentic practice
• Publisher URL: https://www.gladhe.com/home/2024conference