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Going offline: An exploratory cultural artifact analysis of an internet dating site’s development trajectories (2007)
Journal Article
Fletcher, G., & Light, B. (2007). Going offline: An exploratory cultural artifact analysis of an internet dating site’s development trajectories. International Journal of Information Management, 27(6), 422-431

In this study we develop a theorization of an Internet dating site as a cultural artifact. The site, Gaydar, is targeted at gay men. We argue that contemporary received representations of their sexuality figure heavily in the site’s focus by providi... Read More about Going offline: An exploratory cultural artifact analysis of an internet dating site’s development trajectories.