Ingress rooms : sustainable and scalable games for learning
Presentation / Conference
Fletcher, G. Ingress rooms : sustainable and scalable games for learning. Presented at 13th Annual European Conference on Game Based Learning
All Outputs (65)
From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference
Heinze, A., Fletcher, G., & Chadwick, C. From search engine optimisation to search engine marketing management: development of a new area for information systems research. Presented at UK Academy for Information Systems 15th Annual Conference 2010 “Information Systems: Past, Present and Looking to the Future”, Oriel College, University of OxfordSearch Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.
Exploring a Taxonomy for Online Identity
Presentation / Conference
Anita, G., Fletcher, G., & Campbell, J. Exploring a Taxonomy for Online Identity
Ultimate footprint: a day in digital life
Digital Artefact
Jakobson, J. Ultimate footprint: a day in digital life. [DVD]The 'Day in the Digital Life' experiment, conducted Spring 2011 by information systems researchers at Salford Business School, aimed to make sense of the current widespread acceptance of visual and electronic surveillance in the UK. The research also... Read More about Ultimate footprint: a day in digital life.
Twitter sentiment analysis: The case of mobile network outage
Other
Hackett, C., Heinze, A., & Fletcher, G. Twitter sentiment analysis: The case of mobile network outage. SalfordIn July 2012 O2 experience an extensive mobile network outage affecting a significant proportion of customers. This study looks at how the sentiment of tweets about mobile phone operators changed during and after this incident.