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From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference
Heinze, A., Fletcher, G., & Chadwick, C. From search engine optimisation to search engine marketing management: development of a new area for information systems research. Presented at UK Academy for Information Systems 15th Annual Conference 2010 “Information Systems: Past, Present and Looking to the Future”, Oriel College, University of Oxford

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.

Twitter sentiment analysis: The case of mobile network outage
Other
Hackett, C., Heinze, A., & Fletcher, G. Twitter sentiment analysis: The case of mobile network outage. Salford

In July 2012 O2 experience an extensive mobile network outage affecting a significant proportion of customers. This study looks at how the sentiment of tweets about mobile phone operators changed during and after this incident.