All Outputs (69)

The transformation to Industry 4.0 for sustained competitive advantage: Case studies of dynamic multinational corporations (2024)
Thesis

The transformation to Industry 4.0 for sustained competitive advantage: Case studies of dynamic multinational corporations


Many historians credit the origins of the industrial revolution in the eighteenth century to Great Britain, which transfor... Read More about The transformation to Industry 4.0 for sustained competitive advantage: Case studies of dynamic multinational corporations.

Design Thinking and Co-creation in the Business Curriculum (2023)
Journal Article
Fletcher, G., & Kutar, M. (2023). Design Thinking and Co-creation in the Business Curriculum. International Journal of Management and Applied Research, 10(2), 283-297. https://doi.org/10.18646/2056.102.23-022

Business curriculum development is intrinsically linked to the rapidly changing business landscape. Navigating the complexities of this task demands a design thinking approach that places stakeholders at the centre, focusing on obtaining valuable ins... Read More about Design Thinking and Co-creation in the Business Curriculum.

Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool (2023)
Presentation / Conference Contribution

The challenges of undertaking digital transformation within Small and Medium Enterprises (SMEs) are multiple. The constraints of limited resources and a lack of clear strategic purpose for the transformation are readily evident across many existing c... Read More about Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool.

Creating effective management simulations: rapidly, responsibly, relevantly (2023)
Book Chapter

This chapter presents a critical discussion of the current state of management simulations and considers this specific genre of software against the backdrop of wholesale gamification of activities within organizations and the widespread popularity o... Read More about Creating effective management simulations: rapidly, responsibly, relevantly.

Management and visualisation: seeing beyond the strategic (2022)
Book

As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the re... Read More about Management and visualisation: seeing beyond the strategic.

A cat directory of art movements: As visualised by AI (2022)
Data

This directory explore the use of AI text to image generators by prompting these systems to generate images in the style of specific art movements. This book is an exploratory work in prompt engineering as well as a practical guide to art movements.

A cat directory of art movements: As visualised by AI (2022)
Book
Fletcher, G. (2022). A cat directory of art movements: As visualised by AI. University of Salford. https://doi.org/10.17866/RD.SALFORD.21040060

This directory explore the use of AI text to image generators by prompting these systems to generate images in the style of specific art movements. This book is an exploratory work in prompt engineering as well as a practical guide to art movements.

Creative Problem Solving: A visual provocations book (2022)
Book
Fletcher, G. (2022). Creative Problem Solving: A visual provocations book. University of Salford. https://doi.org/10.17866/RD.SALFORD.20343492.V1

Visual provocations relating to problem solving and decision-making. Covers a range topics with visually provocative imagery generated by AI. This book provides indicative prompts for visualising abstract concepts (i.e. many concepts found in busines... Read More about Creative Problem Solving: A visual provocations book.

Understanding Organisations: visual provocations book (2022)
Book
Fletcher, G. (2022). Understanding Organisations: visual provocations book. University of Salford. https://doi.org/10.17866/RD.SALFORD.20292384.V1

This book provides a series of visualisations that prompt the reader to consider the organisation in different ways. The visual provocations also reflect the current state of art of artificial intelligence text-to-image generators.

Informative web content guidelines: A practitioner model for online content effectiveness (2022)
Thesis
Muirhead, J. (in press). Informative web content guidelines: A practitioner model for online content effectiveness. (Thesis). University of Salford

With the rise of the world wide web, many organisations publish large knowledge bases as online informative content, enabling access for their current and potential stakeholders, customers, and service users. Providing universal access to information... Read More about Informative web content guidelines: A practitioner model for online content effectiveness.

The single silo university (2021)
Book Chapter
Fletcher, G., Dron, R., & Gimeno, M. (2021). The single silo university. In D. Remenyi (Ed.), Excellence in university leadership and management : case histories. Academic Conferences International

In 2015, the University of Salford committed to a new five-year institutional strategy. A hallmark of this strategy was the focus on the undeviating single priority of industrial collaboration. The clarity and simplicity of this approach was challeng... Read More about The single silo university.

The impact of Human Choice and Computers and Technical Committee 9 on ICTs and society : a critical sociotechnical tale (2021)
Book Chapter

In this chapter we briefly recount the history of the Human Choice and Computers conference series, and of Technical Committee 9, and show that not only has there been a marked focus, over more than four decades, on a critical and sociotechnical appr... Read More about The impact of Human Choice and Computers and Technical Committee 9 on ICTs and society : a critical sociotechnical tale.

Creating a Successful Digital Presence (2021)
Book
Fletcher, G., & Adolphus, N. (2021). Creating a Successful Digital Presence. Taylor and Francis. https://doi.org/10.4324/9781003026587

Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently st... Read More about Creating a Successful Digital Presence.

Platform gambling and the redistribution of wealth in the land-based betting industry : a critical realist case study (2021)
Thesis
Wheaton, J. Platform gambling and the redistribution of wealth in the land-based betting industry : a critical realist case study. (Thesis). University of Salford

This qualitative study critically evaluates the development of platform gambling – the network of fixed odds betting terminals, self-service betting terminals and online gambling – within the United Kingdom’s land-based betting industry. The study sp... Read More about Platform gambling and the redistribution of wealth in the land-based betting industry : a critical realist case study.

Multiple perspectives of a knowledge-based Innovation Ecosystem : the case of Khalifa Fund for enterprise development in the UAE (2021)
Thesis
the case of Khalifa Fund for enterprise development in the UAE. (Thesis). University of Salford

This research addresses adopts the multiple perspectives theory to explore the key factors of the Innovation Ecosystems in the United Arab Emirates (UAE). It offers systemic point of view for how innovation can be transformed from an event to be a su... Read More about Multiple perspectives of a knowledge-based Innovation Ecosystem : the case of Khalifa Fund for enterprise development in the UAE.

The future is visual management (2020)
Book Chapter
Fletcher, G. The future is visual management. In J. Metselaar (Ed.), Strategic Management in the Age of Digital Transformation. Diamond Scientific Publishing/Proud Pen. Manuscript submitted for publication

This chapter describes the development of the use of visualisation techniques within management planning and decision-making processes towards the realisation of visual management. By drawing on exemplars and vignettes of visualisations that have bee... Read More about The future is visual management.

Digital transformation during a lockdown (2020)
Journal Article
Fletcher, G., & Griffiths, M. (2020). Digital transformation during a lockdown. International Journal of Information Management, 55, 102185. https://doi.org/10.1016/j.ijinfomgt.2020.102185

These are indeed exceptional and historic times, a global pandemic and public health emergency sitting side by side with heightened public awareness of the injustices of decades of institutional racism. This article considers the current pandemic and... Read More about Digital transformation during a lockdown.

Digital and Social Media Marketing (2020)
Book
(2020). A. Heinze, G. Fletcher, T. Rashid, & A. Cruz (Eds.), Digital and Social Media Marketing. Taylor and Francis. https://doi.org/10.4324/9780429280689

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight i... Read More about Digital and Social Media Marketing.

Service innovation and transformation : the case of WeChat (2019)
Book Chapter
Chen, Y., & Zhao, W. (2019). Service innovation and transformation : the case of WeChat. In A. Fenton, G. Fletcher, & M. Griffiths (Eds.), Strategic Digital Transformation: A Results-Driven Approach (174-181). Routledge

Business innovation is closely associated with the enterprise boundary, focusing on internal control to carry out innovation activities and use internal innovation resources. But this format faces the challenge of knowledge dispersion, information di... Read More about Service innovation and transformation : the case of WeChat.

Understanding how others see your organisation (2019)
Book Chapter

Armed with an understanding of influential external changes, knowledge of the value created by these changes and an awareness of what competitors are doing in response, the spotlight now turns internally to understanding your own organisation in the... Read More about Understanding how others see your organisation.