Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party
(2010)
Presentation / Conference
Reeves, P. (2010, June). Political Marketing in a Devolved Wales: The Relationship Between Welsh Labour and the Labour Party. Paper presented at 39th European Marketing Academy Conference, Copenhagen Business School
All Outputs (2)
The study of political marketing at a local level : conceptual foundations and research directions (2010)
Journal Article
Reeves, P. (2010). The study of political marketing at a local level : conceptual foundations and research directions. Revista română de marketing (Print), 96-113Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local... Read More about The study of political marketing at a local level : conceptual foundations and research directions.