Skip to main content

Research Repository

Advanced Search

All Outputs (36)

Brickbats and bouquets for marketing (2016)
Journal Article
Kitchen, P., & Sheth, J. (2016). Brickbats and bouquets for marketing. European Journal of Marketing, 50(11), 1906-1923. https://doi.org/10.1108/EJM-09-2016-0530

Purpose The purpose of this paper is to consider the development and application of marketing theory and practice over time and its current status. The terms “brickbats” and “bouquets” are used as metaphors to extend praise or criticism for mark... Read More about Brickbats and bouquets for marketing.

Lens or prism? How organisations sustain multiple and competing reputations (2016)
Journal Article
Harvey, W., Tourky, M., Knight, E., & Kitchen, P. (2017). Lens or prism? How organisations sustain multiple and competing reputations. European Journal of Marketing, 51(4), 821-844. https://doi.org/10.1108/EJM-03-2016-0122

Purpose: This paper challenges singular definitions, measurements and applications of corporate reputation which tend to be reductionist. We rebuff such narrow representations of reputation by showing the multiplicity of reputation in the case of a g... Read More about Lens or prism? How organisations sustain multiple and competing reputations.

Self or simulacra of online reviews : an empirical perspective (2016)
Journal Article
Singh, V., Nishant, R., & Kitchen, P. (2016). Self or simulacra of online reviews : an empirical perspective. Psychology and Marketing, 33(12), 1112-1118. https://doi.org/10.1002/mar.20946

Online user-generated content (UGC) includes various forms of computer-mediated online reviews, ratings, and feedback. The impact of online consumer reviews has been widely studied particularly in e-commerce, online marketing, and consumer behavior d... Read More about Self or simulacra of online reviews : an empirical perspective.

A framework of place branding, place image, and place reputation (2016)
Journal Article
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M., & Nguyen, B. (2016). A framework of place branding, place image, and place reputation. Qualitative Market Research: An International Journal, 19(2), 241-264. https://doi.org/10.1108/QMR-02-2016-0020

Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model fu... Read More about A framework of place branding, place image, and place reputation.

IMC – an integrative review (2016)
Journal Article
Tafesse, W., & Kitchen, P. (2016). IMC – an integrative review. International Journal of Advertising, 36(2), 210-226. https://doi.org/10.1080/02650487.2015.1114168

This paper reviews and integrates extant work in the integrated marketing communication (IMC) literature. With this in mind, three alternative and widely disseminated conceptual frameworks proposed in the IMC literature are employed as a starting poi... Read More about IMC – an integrative review.

Does traditional advertising theory apply to the digital world? (2015)
Journal Article
Kerr, G., Schultz, D., Kitchen, P., Mulhern, F., & Beede, P. (2015). Does traditional advertising theory apply to the digital world?. Journal of Advertising Research, 55(4), 390-400. https://doi.org/10.2501/JAR-2015-001

All theory is based on a set of seminal concepts and empirical research that are assumed to be replicable and inviolate over time. Recent changes in technology, consumer habits, demographics, and marketplaces, however, have raised questions about the... Read More about Does traditional advertising theory apply to the digital world?.

Sustainability and differentiation : understanding materiality from the context of Indian firms (2015)
Journal Article
Nishant, R., Goh, M., & Kitchen, P. (2016). Sustainability and differentiation : understanding materiality from the context of Indian firms. Journal of Business Research, 69(5), 1892-1897. https://doi.org/10.1016/j.jbusres.2015.10.075

Managers do not see all environmental sustainability practices as equally important. Thus, this study seeks to integrate the natural resource based view (NRBV) and materiality perspective to explore environmental sustainability practices that firms... Read More about Sustainability and differentiation : understanding materiality from the context of Indian firms.

How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China (2015)
Journal Article
Yang, I., Kitchen, P., & Bacouel-Jentjens, S. (2017). How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China. International Journal of Human Resource Management, 28(10), 1454-1474. https://doi.org/10.1080/09585192.2015.1089065

There is a growing consensus that humor could be one of the most important competencies of a leader. This impression seems to be especially so under the clan controls where relationship-building between a leader and employees become crucial in managi... Read More about How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China.

Innovation and cause-related marketing success : a conceptual framework and propositions (2015)
Journal Article
Christofi, M., Leonidou, E., Vrontis, D., Kitchen, P., & Papasolomou, I. (2015). Innovation and cause-related marketing success : a conceptual framework and propositions. Journal of Services Marketing, 29(5), 354-366. https://doi.org/10.1108/JSM-04-2014-0114

Purpose This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success when applied to services. Design/methodology/approach Hence, the paper identifies product/service and brand factors that underpin... Read More about Innovation and cause-related marketing success : a conceptual framework and propositions.

Long term evolution mobile services and intention to adopt : a Malaysian perspective (2015)
Journal Article
Kitchen, P., Martin, R., & Che-Ha, N. (2015). Long term evolution mobile services and intention to adopt : a Malaysian perspective. Journal of Strategic Marketing, 23(7), 643-654. https://doi.org/10.1080/0965254X.2014.1001869

Given the swift diffusion of mobile internet and smartphones in Malaysia, long term evolution (LTE) mobile services seems to offer a tremendous business opportunity and current and future market potential. This paper examines the critical factors tha... Read More about Long term evolution mobile services and intention to adopt : a Malaysian perspective.

The elaboration likelihood model : review, critique and research agenda (2014)
Journal Article
Kitchen, P., Kerr, G., Schultz, D., McColl, R., & Pals, H. (2014). The elaboration likelihood model : review, critique and research agenda. European Journal of Marketing, 48(11/12), 2033-2050. https://doi.org/10.1108/EJM-12-2011-0776

Purpose – The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three decades ago and has been modified, revised and extended.... Read More about The elaboration likelihood model : review, critique and research agenda.

Exploring key antecedents of purchase intentions within different services (2014)
Journal Article
Ha, H., K. Akamavi, R., Kitchen, P., & Janda, S. (2014). Exploring key antecedents of purchase intentions within different services. Journal of Services Marketing, 28(7), 595-606. https://doi.org/10.1108/JSM-01-2013-0025

Purpose – The purpose of this research is to investigate the direct and indirect effects of these determinants on purchase intentions. Competitive environments such as those in retail and banking industries impose increased pressure on managers to... Read More about Exploring key antecedents of purchase intentions within different services.

Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes? (2014)
Journal Article
Syed Alwi, S., & Kitchen, P. (2014). Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?. Journal of Business Research, 67(11), 2324-2336. https://doi.org/10.1016/j.jbusres.2014.06.020

This paper considers corporate brand image, focusing on cognitive and affective brand attributes in the context of business schools. While previous research on university or institutional branding has studied these elements separately via cognitive (... Read More about Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?.

The effects of information at tourism destinations : a model proposal (2014)
Journal Article
Ortega, E., Rodríguez, B., & Kitchen, P. (2014). The effects of information at tourism destinations : a model proposal. Marketing Review, 14(2), 111-129. https://doi.org/10.1362/146934714X14024778816797

Tourist behaviour at chosen destinations is influenced by the information they may receive during their stay. Many decisions, such as visiting attractions, events, car rental, booking restaurant services, prolonging their holiday stays, etc., are mad... Read More about The effects of information at tourism destinations : a model proposal.