Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of “My village phone” in Egypt
(2015)
Book Chapter
Mohamad, M., Wood-Harper, T., & Ramlogan, R. (2015). Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of “My village phone” in Egypt. In J. Zhao, P. De Pablos, & R. Tennyson (Eds.), Organizational Innovation and IT Governance in Emerging Economies (46-82). IGI Global. https://doi.org/10.4018/978-1-4666-7332-8.ch013
The expansion of mobile telecoms in the Egyptian market has contributed to different development paradigms. The entry mode followed by the telecoms accessing the Base of the Pyramid (BoP) in Egypt identifies which development para... Read More about Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of “My village phone” in Egypt.