Skip to main content

Research Repository

Advanced Search

All Outputs (7)

The experiences of female football fans on social media (2019)
Presentation / Conference
Fenton, A., Vasilica, C., Gillooly, L., & Vurtak, S. (2019, September). The experiences of female football fans on social media. Presented at The European Association for Sport Management (EASM) Conference, Seville, Spain

Agile research and the PhD journey (2019)
Presentation / Conference
Procter, C., & Fenton, A. (2019, June). Agile research and the PhD journey. Presented at British Academy of Management conference on Management Knowledge and Education, University of York St John

This paper proposes that Agile is the most effective approach to doctoral research, particularly where an interpretive or phenomenological approach is taken. An iterative cycle through the key processes of research design, literature review, method d... Read More about Agile research and the PhD journey.

Digital business evolution : lessons from a decade of KTP industry projects (2018)
Presentation / Conference
Griffiths, M., Heinze, A., Fenton, A., & Fletcher, G. (2018, March). Digital business evolution : lessons from a decade of KTP industry projects. Presented at UK Academy for Information Systems Conference, Oxford, UK

Digital transformation is a daunting process for many business leaders, who sometimes find themselves in unfamiliar territory. This challenge is particularly prominent for resource-stretched and multi-skilled small and medium sized enterprises (SMEs)... Read More about Digital business evolution : lessons from a decade of KTP industry projects.

Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG (2015)
Presentation / Conference
Fenton, A. (2015, December). Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG. Presented at UKAIS & British Academy of Management E-business and E-government SIG, Newcastle University

This research focuses on a new era for Salford City Football Club (SCFC). SCFC currently sit in the 8th tier of English football and have been taken over by ex-Manchester United players the ‘class of ‘92’. The new era heralds an unusual case of a no... Read More about Social capital, brand and football : tales from the digital field - extended abstract for : UKAIS & British Academy of Management E-business and E-government SIG.

Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’ (2015)
Presentation / Conference
a case study of Salford City FC, a ‘digital football club’. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

This paper is written in year one of a five year longitudinal ethnography, six months into my PhD studies. Significant progress has been made so far. I am currently part way through my literature review and I am currently refining my research questio... Read More about Digital media, football fans and communications : a case study of Salford City FC, a ‘digital football club’.

Building international relationships through social media marketing : a netnography of football communities
Presentation / Conference
Fenton, A. Building international relationships through social media marketing : a netnography of football communities. Presented at Contemporary Issues in International Marketing

McCarthy, et al (2014) undertook a multiple case study of social media and football clubs and found that “There is considerable scope for enhanced understanding of the way in which fans, members and customers will evolve their engagement with bran... Read More about Building international relationships through social media marketing : a netnography of football communities.